Kerala Blog Express
In yet another unique online campaign, Kerala Tourism has set the ball rolling for bringing together 25 ace bloggers from around the world, who will board a branded luxury bus – Kerala Blog Express for a two-week-long road journey that will take them from the southern part of the State to its north. Slated to take place in March this year, the process for selecting the bloggers has begun and for the purpose Kerala Tourism has launched – www.keralablogexpress.com, which would facilitate online voting as part of the selection.
Some of the top travel bloggers from India and abroad have thrown their hats in the ring as part of the selection. The last date of registration for the ‘Kerala Blog Express’ ended on 10 January. The profiles of bloggers contesting in the selection are on the Kerala Blog Express website for voting. Public can cast their online votes till January 15. Bloggers with the highest votes will take their seats on the Kerala Blog Express, which will begin its two-week journey of Kerala on the 1st of March 2015.
In response to the selection process, Kerala Tourism received entries from as many as 80 countries, including the United States, the United Kingdom, Poland, Spain, Germany and Canada. Some of the bloggers have already been featured in the National Geographic, Conde Nast Traveller and the Lonely Planet.
[Courtesy – Kerala Tourism Dept., Govt of Kerala ]